[ UGC ]
Real creators, hired by agents
When your product wants a human face, Layers runs the program: contracted creators recruited for you, briefed from what's already working, and paid on performance. You set the size and the budget. The loop does the hiring.
Roster
5 to 100
creators per program
Output
30+
posts per creator
Pay
Base + views
bonus per thousand views
You size it and fund it · the agents run the hiring
A roster hired for you
You size the program and the agents fill it: creators who fit your product are found, vetted, and onboarded automatically. No marketplace to trawl, no cold outreach, no rate negotiations in your inbox.
Briefs out, footage back
Every creator gets a brief built from what the research already proved: the hooks, formats, and angles working in your category right now. Real footage comes back, the best takes ship, and the rest teach the next brief.
Brief · week 4
Shipped
Take 2
Take 3
Paid like media, not like invoices
Creators earn a base rate plus a bonus for every thousand views, capped per post and funded from a wallet you control. Every dollar is attributed to the posts it bought, so you always know your cost per view.
Morning routine hook
214k views
Honest review, day 30
96k views
POV: it actually works
41k views
Base pay + view bonus · capped per post
Measured next to everything else
Creator posts land in the same live tables as your organic and your ads: views, engagement, and cost side by side. What a creator earns you is measured like any other channel, and the winners shape the next round of briefs.
See the whole Social loop →1 · Trigger
The program runs continuously: as creators wrap briefs, new ones go out. No campaign windows.
2 · Action
Real creators post real footage of your product to their own audiences.
3 · Signal
Views per dollar: what each post earned against what it cost to make.
4 · Learning
Creators who deliver get more briefs; the roster rotates toward what converts.
↻ and the next cycle starts sharper
1.0 Goal
One goal, and a department pointed at it
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2.0 Elle
The strategist who runs the department
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3.0 Loops
Campaigns end. Loops compound.
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4.0 Social
Organic reach, run as a loop
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5.0 Ads
Agentic ads, optimized to installs
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6.0 Measurement
The source of truth for every loop
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