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The whole department, one subscription
One department, three sizes. Start free and pick a plan when you've seen it work.
- Content generation
- Trend & competitor research
- Code-aware marketing automation
- Scheduled organic posting
- 1 brand project
- 1 seat
- Everything in Starter
- Save 14% on credits
- Agentic paid media (Apple/Meta/TikTok)
- Managed social distribution
- 3 brand projects
- 3 seats
- Everything in Pro
- Save 30% on credits
- Unlimited agentic paid media
- Unlimited managed social
- Managed UGC programs
- API access & webhooks
- Custom brand-voice training
- SSO / SLA / audit logs
- Unlimited projects & seats
Why Layers?
Plenty of tools generate content, and a few will run creators for you. A department is different: every function feeds the next, so what ships gets measured, what's measured shapes strategy, and strategy decides what ships next.
Content generation
Slideshows, video, and posts, generated from what's trending
Social publishing
Scheduled to your accounts on a steady cadence
UGC and creators
Creator content sourced, briefed, and managed
Community engagement
Comment replies in your brand voice, on every post
Strategy
A plan computed from your goal, not a blank calendar
The feedback loop
Every post measured, and the next one sharper for it
Self-improving loops
Channels that compound instead of campaigns that end
Paid media
Winning organic recycled into ads, optimized to installs
Revenue attribution
The SDK ties reach back to installs and revenue
Point tools fill a feed · A department moves the number
Frequently asked questions
What is Layers?
Layers runs your marketing as a team of expert AI agents coordinated by Elle: social content, paid media, UGC, and measurement, end to end. You set the goal; the department moves it.
Is it really free to start?
Yes, and with no credit card. We onboard your project, set up your strategy, and generate your first content completely free; you only pay once you've seen the department work.
How are the plans different?
Starter runs organic content for one brand. Pro adds agentic paid media and managed social distribution; Scale removes the limits and adds UGC programs, API access, and enterprise controls.
What do credits cover?
Credits meter the work agents do: generating content, running campaigns, producing creative. Every plan includes a monthly allowance, and bigger plans price each credit lower.
Do agents post or spend money without my approval?
No. Nothing ships without your say-so, and you can steer from a high level ("launch this campaign") down to the details ("change this headline").
Can I change plans or cancel?
Anytime, in a couple of clicks. Upgrade, downgrade, switch between monthly and annual, or cancel and you won't be charged again.
Can I use Layers programmatically?
Yes. Layers exposes a public API and an MCP server, so you or your own agent can run marketing without touching the UI. See the Agents page for details.
What if I need help?
Support is available around the clock in the in-app chat. Elle resolves most issues on the spot, and anything she can't fix gets auto-escalated to a real human.
See it work before you pay
Onboarding, strategy, and your first content are free. No card, no risk, no reason to wait.
1.0 Goal
One goal, and a department pointed at it
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2.0 Elle
The strategist who runs the department
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3.0 Loops
Campaigns end. Loops compound.
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4.0 Social
Organic reach, run as a loop
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5.0 Ads
Agentic ads, optimized to installs
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6.0 Measurement
The source of truth for every loop
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