[ Ads ]
Agentic ads, optimized to installs
Your media team runs paid across Meta, TikTok, OpenAI, and Apple Search Ads. It turns your winning organic into ad creative, watches spend around the clock, and brings the consequential calls to you.
One loop across every platform · targeting, placements, and pacing handled
Creative that already won
The best ads aren't invented inside an ad manager. Layers takes the hooks that already earned reach organically and turns them into paid creative, so budget goes behind proof instead of guesses. Elle can boost a live post as an ad straight from chat.
Day in the life
Organic · 1.2M views
Meta ad
TikTok ad
You keep the judgment
The agents watch performance continuously and draft the next move: pause what's fading, feed what's converting, catch a cost spike before it burns budget. Anything consequential waits in the pending queue for your approval. Nothing spends without a decision you made.
Shift $40/day to 'Hook v3'
ROAS 2.8x and climbing
Pause ad set 'Launch B'
CPA up 62% this week
Raise cap on Apple brand terms
Impression share lost
Measured in installs, not impressions
Every dollar maps back to the installs and revenue it drove, through the SDK and SKAN on iOS. Spend, CPI, ROAS, and CPA sit on one dashboard across every platform, so you always know where the money should go next.
Attribution comes from the SDK →Spend
$4.2k
Installs
1,284
CPI
$3.27
ROAS
2.4x
The other half of search
Apple Search Ads buys the term. ASO earns the ranking and the listing that converts the tap. The same agents run both sides against the same goal.
How ASO works →1 · Trigger
Always-on spend. The loop watches performance and reallocates continuously, not campaign by campaign.
2 · Action
Turns winning organic into paid creative, then drafts the targeting, placement, and budget moves.
3 · Signal
Installs: every dollar mapped back to the conversions it drove, not the impressions it bought.
4 · Learning
Winning creative and audiences get more budget; the rest gets cut. The next cycle spends smarter.
↻ and the next cycle starts sharper
Give your budget a night shift
The agents watch every platform around the clock. You approve the moves that matter.