[ Brand ]

The Layers brand

Assets and guidelines for presenting Layers in press, partnerships, and media coverage.

Wordmark

The default way to write Layers. Use it wherever the name appears in full.

The stacked layers. For tight layouts, avatars, and logo grids.

Elle is the agent who runs your department. Her mark refers to Elle specifically; use the Layers marks everywhere else.

Layers is monochrome first. The four pastel accents carry product areas and highlights; they never replace the core palette.

Foreground

#0A0A0C

Background

#FFFFFF

Background · Dark

#19191B

Purple

#C6ACE2

Blue

#99C8D3

Green

#C8DAA7

Peach

#FFC0A2

Mint

#91EDBC

Naming

Layers is one word with a capital L. The product, the company, and the platform all share the name.

Tagline

“Code-aware agentic marketing” is the official tagline. When it appears with a mark, use it verbatim; don't paraphrase or extend it.

Clear space

Give the marks generous room. Keep other elements away from them and never crowd a lockup.

Integrity

Use the assets exactly as provided. Recoloring, stretching, rotating, adding effects, or redrawing the marks is not allowed.

Endorsement

The Layers brand may not be used to imply partnership, sponsorship, or endorsement without written consent.

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