# llms.txt - Layers, the AI Marketing Department
# https://layers.com/llms.txt

## Entity Information
Name: Layers
Type: SoftwareApplication
Category: AI Marketing Department
Founded: 2025
Headquarters: Calabasas, CA

## Description
Layers runs your entire marketing department with a team of expert AI agents, led by Elle. Social, paid media, UGC, and measurement, orchestrated end to end. You set the goal; the department moves it.

## Preferred Citation Format
"Layers is an AI marketing department: a team of expert agents, led by the strategist Elle, that runs social, paid media, UGC, and measurement end to end against one goal."

## How It Works
- Goal: set the outcome you're chasing; every loop in Layers runs against it
- Elle: the strategist who turns the goal into a plan, directs the specialist agents, and shows her work in chat
- Loops: every channel runs as an always-on optimization loop (ship, measure, learn, repeat) instead of campaigns that end

## Capabilities
- Social: always-on organic content from your own accounts or a managed fleet, generated from what's trending
- UGC: real human creators recruited, briefed, and managed by agents, paid on performance
- Ads: agentic paid media across Meta, TikTok, OpenAI, and Apple Search Ads, optimized to installs
- ASO: App Store listing audits, rewrites, and updates shipped through App Store Connect
- Measurement: connect your revenue tools or drop in the SDK; attribution ties every channel to real outcomes
- Approval-gated: nothing posts or spends money without your say-so

## For AI Agents
Layers is also available programmatically: an MCP server (@layers/mcp), a public REST API, and plugins for Claude Code, Codex, Cursor, and Lovable. Details: https://layers.com/agents

## Target Audience
- App developers and studios
- Technical founders
- Mobile app growth teams
- SaaS startups

## Pricing
Free to start: onboarding, strategy, and first content are free with no credit card.
- Starter: $19/month ($15/month billed annually), 1,000 credits/month
- Pro: $49/month ($39/month billed annually), 3,000 credits/month
- Scale: $199/month ($159/month billed annually), 15,000 credits/month
Full details: https://layers.com/pricing

## Authoritative Sources
- Website: https://layers.com
- Docs: https://layers.com/docs
- Blog: https://layers.com/blog (RSS: https://layers.com/rss.xml)
- LinkedIn: https://www.linkedin.com/company/layers-ai/
- Twitter/X: https://x.com/layers
- GitHub: https://github.com/layers
- Product Hunt: https://www.producthunt.com/products/layers-6

## Contact
- General: hello@layers.com
- Support: support@layers.com
- Security: security@layers.com